Sunday, November 20, 2011

The Biggest Fashion Event in Indonesia was Back!


Quick Review of JFW 2012

Held on 12-18 November 2011 at Pacific Place Ground Floor, Jakarta Fashion Week succeeds obtained great attention from fashion lovers especially in Jakarta. In a week, the event which held annually from 2008, visited by various community starts from celebrities, state officials, media, and even visitors in Pacific Place were interested to stop at this event. Positioned in the corner of Pacific Place, doesn’t make JFW 2012 area less conspicuous due to its magnificent black tent creates elegant international ambiance definitely invite curiosity.


Not only that, the event which promoted by Azura Activation, opened by Alliance of beauty as the mixture of vibrant designers from inside and outside Indonesia, which is Biyan Wanaatmadja-Indonesia, Ashley Isham-Singapore, Bernard Chandran-Malaysia, Tube Gallery-Thainland. Other designers from Thailand: GLAM, Yod Yoko, Justin Smith hat designer from England, Berlin designers: Hien Le, Moon Berlin, Issever Bahri, Starstyling, Boessert Schorn and many more, also enliven  this biggest fashion parade which already entering its four year occurrence. Indonesian former players in fashion industry such as IPMI, APPMI, LPM, and Dewi also stabilized its existence in developing art industry inside the country which brought more than a hundred talented designers to show their creation in JFW 2012. Moreover, the presence of MAZDA and GRAZIA GLITZ&GLAM (the show name) in this event offer a new breath in the trend measurement which indicated that celebrities or even car company also concern about fashion evolution in Indonesia. Dedicated to engender new mode of fashion in Indonesia, event which supported by Femina Group also invite new vivid designers from Fashion School—Lasalle to show their creativity on the stage. As culmination closing ceremony, JFW 2012 showcased not-to-miss masterpiece from Tex Saverio which called as Alexander McQueen from Indonesia.

Accordance with the designers name which mentioned before, we cannot doubt that this event presented more than one hundred well-known designers to make a new trendsetter looks.  Imagine how big the spot of JFW 2012 this year separated into two main areas which is fashion tent and promenade. For those, who already visited its previous event, they will know which promenade was placed. However, for fashion tent this year located inside the JFW 2012 area where the location was full of sponsor booth. Not to worry, those sponsor booth give visitors a lot of promotion from their brand, for instance, BRI which provide BRI lounge – exclusive sitting room for BRI customers’ and also for visitors, Femina lounge – a lounge complete with big screen to watch the current show complete with Aqua Reflection for free, booth from the designers – you can purchase their creation here!, Luwak Coffee glowing booth – every products offer were free for the visitors to try, the body shop which provide free make over all day long, free exploring fashion notebook products in  HP booth, and many more.

Please be inform that this event has very tight schedule, from show to show just only have a half-hour time difference. The highest demand to attend to every parade in this event also should be considered if you want to attend specific show from your favorite designers. This year, all the e-ticketing were sold out in two days open, so you have to prepare and informed about when you can get the ticket from this annual event.  

For those who wants to watch the fashion show which held on 12-18 November 2011 by JFW 2012 please refer to the official Site:

Press Conference Room

Designers Display

Situation Inside JFW 2012 Area

Designers Display

Designer's Booth

Designer's Booth

LSPR Booth

Manequin by Oscar

Femina Booth

Designers Display

Designer's Booth

Designer's Booth


BRI Lounge

Glowing Stand Kopi Luwak


Femina Lounge








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